Take a customer focused approach to URLs

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. If you want to rank higher, you have to outperform them. It should be applied to your content efforts, it should be applied to …

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How to focus on web crawlers

For example, if you were to advertise on Facebook or Twitter, this could get people to like and share your content. A high bounce rate means that the majority of users who come to your site leave before taking any further actions, and that's a direct result of having minimal …

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Layout, formatting and stickiness combine to make great SEO

If hardly any is coming from your email newsletters, it may be time to restructure your emails. The most important things to pay attention to are the analytics, the keywords you choose, the content you create, the promotions you accomplish, and the updates and consistency of your attentiveness. Let's not …

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Want a thriving business? Focus on meta tags

Narrow down your focus - and you'll avoid low conversion rates. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion. The difference is the revenue premium, or value of that brand …

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Make use of free tools to check LSI

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Some domain owners choose to …

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I urge you to think about CTR

Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. At those times, it might take some "keyword …

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It's a win-win strategy with an emphasis on scraping

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. A company may be able …

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Types of site changes brought on by metrics

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn't overuse this signal - if you stuff the copy with keywords then your text won't be readable and Google will …

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Why most people will never be great at onsite SEO

Minimize the number of clicks to get to any page, especially those of higher importance. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of the advertisement. In relation to a website, Off-page SEO are the …

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