Take a customer focused approach to URLs

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. If you want to rank higher, you have to outperform them. It should be applied to your content efforts, it should be applied to …

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Why most people will never be great at onsite SEO

Minimize the number of clicks to get to any page, especially those of higher importance. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of the advertisement. In relation to a website, Off-page SEO are the …

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