Make sure you include static pages when organising your SEO strategy

That's why, with this change, we're not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves. To create evergreen content, you need to make sure that it benefits your target audience …

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Provide an analysis section to help with dynamic pages

There's a debate as to whether or not this really matters. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll …

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Try to target a hungry crowd

Page load speed is a ranking factor, which means that if you want to outrank your competition you'll need to make your pages load faster. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links …

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To get fast rankings, you need content

But, if your site is in good standing with Google, you can grab these links pretty breezily. There's nothing inherently wrong with guest posting, but avoid duplicating your content through article directories if you don't want to earn yourself a penalty. Visually, I prefer handcrafted rockinghorse . Good Sitefire earning begins …

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How to focus on web crawlers

For example, if you were to advertise on Facebook or Twitter, this could get people to like and share your content. A high bounce rate means that the majority of users who come to your site leave before taking any further actions, and that's a direct result of having minimal …

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I urge you to think about CTR

Back in 2011, Google rolled out an update to their algorithm by the name of "Google Panda." Panda caused an upheaval in the SEO world, and many of the practices that emerged as a result are still considered standards for SEOs today. At those times, it might take some "keyword …

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Types of site changes brought on by metrics

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn't overuse this signal - if you stuff the copy with keywords then your text won't be readable and Google will …

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