For instance, a strong social media marketing campaign will positively affect your organic search rankings, improving your SEO. A fully mobile-optimized website will be easy to read and play smoothly on even the smallest mobile device screens. Images should be able to be easily enlarged and the navigation should be …

But it's absolutely worth the time and energy. Even Google has remarked on the value of alt text in images. Alt text provides Google with useful information about the subject matter of the image. The best short url out there has a range of different features – the question is, which …

There's a debate as to whether or not this really matters. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you'll see a "manual penalty" appear if Google detects one of these low-quality links. You'll …

After Google's Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice …