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Older competitors, too, might launch new strategies and new initiatives that make them more attracting to Google's ranking algorithm. In short, when used as citations, references, and "further reading," outbound links improve your reputation. Experience freedom from glasses by having cataract surgery with the UK's best surgeons. Producing New Media …

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Some domain owners choose to …

Market segmentation (dividing your market into smaller sets of prospects who share certain characteristics) takes many different forms. I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. As we have consistently seen, Google …

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to …