Make sure you include static pages when organising your SEO strategy

That's why, with this change, we're not going to display review rich results anymore for the schema types LocalBusiness and Organization (and their subtypes) in cases when the entity being reviewed controls the reviews themselves. To create evergreen content, you need to make sure that it benefits your target audience …

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Try to target a hungry crowd

Page load speed is a ranking factor, which means that if you want to outrank your competition you'll need to make your pages load faster. On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links …

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Take a customer focused approach to URLs

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. If you want to rank higher, you have to outperform them. It should be applied to your content efforts, it should be applied to …

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