The following is the Google list at the time of writing, but note that new forms of data are added every month or two: FIGURE 8-2: Pingdom recommends fixes to your site. I'm on the lookout for an incredible rocking horse restoration . The Digital Marcus become greater due to larger …

Your content can become stale or even outdated over time. Don't beat yourself up, though. I always thought if it improves user experience and is better than what's there in those long tail searches at present, who's complaining? The world needs more powerpoint training to liven things up. Google Computing …

Everyone knows that great content is essential for SEO, but don't forget the fact that one piece of content doesn't trigger an increase in domain authority. When you write a headline, ask yourself, 'Would this make me want to read on?' An effective web copy is one that is benefit-focused …

Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

Similar to the title, the alt attribute is used to describe the contents of a PNG file. When this happens, search marketers can learn from the update and improve their own provision of content to users. Once you start seeing increased traffic and increased revenue, you can scale as you …