Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off …

Similar to the title, the alt attribute is used to describe the contents of a PNG file. When this happens, search marketers can learn from the update and improve their own provision of content to users. Once you start seeing increased traffic and increased revenue, you can scale as you …